Strategic Marketing – Applied OLED BU

Key Responsibilities

• Responsible for assessing existing and emerging OLED markets. Demonstrates comprehensive understanding of technical and business environments.  Participates in the development and articulation of strategies to meet business objectives
• Integrates complex products into a coherent portfolio of products focused on OLED markets. Manages the portfolio like a “product” with clear positioning, market fit and execution plans
• Analyzes external and internal OLED data to identify market trends and opportunities, translating insights into strategic direction and compelling presentations.
• Drives the needs within targeted markets and analyzes the market segmentations, recommending high-potential segments and leading growth initiatives.
• Partners with management team and other marketing functions (product marketing) to ensure that overall marketing function is effectively meeting the organization’s strategic goals.
• Creates complex OLED product strategies that integrate seamlessly with Applied Materials’ broader product ecosystem, including synergies with PVD and CVD.
• Supports the vision and key deliverables for OLED product lines by driving program development activities including project schedules, milestones, and deliverables across development and high-volume manufacturing phases.
• Responsible for a portfolio of OLED products, ensuring alignment with customer technology roadmaps, internal R&D capabilities, and long-term business growth targets.

Functional Knowledge

• Demonstrates depth and/or breadth of expertise in own specialized discipline or field

Business Expertise

• Interprets internal/external business challenges and recommends best practices to improve products, processes or services

Leadership

• May lead functional teams or projects with moderate resource requirements, risk, and/or complexity 

Problem Solving

• Leads others to solve complex problems; uses sophisticated analytical thought to exercise judgment and identify innovative solutions

Impact

• Impacts the achievement of customer, operational, project or service objectives; work is guided by functional policies

Interpersonal Skills

• Communicates difficult concepts and negotiates with others to adopt a different point of view

Qualifications

• Master/ PhD degree in Engineering, Business, or related field preferred.
• 5–8 years of experience in program management, product marketing, or strategic planning—ideally in display, semiconductor, or high-tech industries.
• Strong technical background of display or semiconductor preferred
• Proven ability to manage complex projects with multiple stakeholders and tight timelines.
• Strong analytical and strategic thinking skills.
• Excellent presentation and communication skills in English (written and verbal)
• Experience working in a global, matrixed organization.

Qualifications

Education:

Bachelor's Degree: Business, Bachelor's Degree: Engineering, Doctorate Degree: Business, Doctorate Degree: Engineering, Master's Degree: Business, Master's Degree: Engineering

Skills

Certifications:

Languages:

English, Korean

Years of Experience:

4 - 7 Years

Work Experience:

Additional Information

Shift:

Day (Korea, Republic of)

Travel:

Yes, 20% of the Time

Relocation Eligible:

No

Applied Materials is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.